McDonalds Salinas and Monterey, Ca

McDonalds Salinas and Monterey, Ca - Hofman Organization

McDonald’s – Hofman Organization
Communities: Monterey, Ca – Salinas, Ca – Seaside, Ca – Pacific Grove, Ca – Sand City, Ca – Marina, Ca

In 1954,Ray Kroc, distributor of the Multi-Mixer, a five-spindled milkshake machine, headed west to California to learn about a hamburger stand called McDonald’s. Kroc met with the stand’s owners, Dick and Mac McDonald and was very impressed with the operation. So Much so, that he pitched the idea of establishing these quick-service restaurants all over the country through franchising.

Kroc opened his first McDonald’s in Des Plaines, Illinois, in 1955.His first day’s revenue was $366.12.By 1961, his unshakable confidence in these restaurants led him to buy out the McDonald brothers for $2.7 million.

While Ray Kroc was pursuing his dream of building McDonald’s, another entrepreneur named Dick Hofman was leaving the service after serving in the Air Force during World War II and Korea. He and his Brother had started in the restaurant business working in the family hamburger stands in Long Beach, California. Upon retiring from the Air Force in Colorado in 1964 he naturally went back to what he loved, the restaurant business. He and his wife Virginia quickly built three successful restaurants in Colorado Springs .However, as native Californians they wanted to return “home”.

In 1974 Dick was given the opportunity by McDonald’s Corporation to buy two McDonald’s restaurants on the Monterey Peninsula in central California. It wasn’t Long Beach, but it was California.

Dick at age 59, his wife Virginia, son Landon and daughter Gina, left Colorado to take over two McDonald’s Restaurants in Monterey and Seaside, California. The Family as it had been in Colorado was to be involved in operating the McDonald’s.

Landon in 1967 upon graduating from College with a degree in Political Science made a life altering decision. Rather than entering Law School Landon decided to work with his father and continue to grow the family business.

Over the many years the Hofman Organization was recognized as one of the most energetic and creative organizations in the San Francisco Region. Even though Dick was not a young man, he was admired by his fellow operators and served for eight years on the McDonald’s NOAB (National Operators Advisory Board ) and as President of the San Francisco advertising cooperative. Landon has served on the McDonald’s OPNAD (Operators’ National Advertising) Advisory Committee, and was Chairman of this National Committee for four years. Both Dick and Landon served on many regional McDonald’s committees representing their fellow operators and helping to build Brand McDonald’s.

As Dick aged his every day involvement in the organization diminished. By 1990 Landon had assumed leadership of the company. Sadly, at age 96,the founding father of The Hofman Organization, Dick Hofman passed away but his spirit of innovation, determination and commitment to excellence with class live on in his family, friends, and the company he built. With McDonald’s Restaurants located in and around the Salinas-Monterey area, almost 500 employees deliver that commitment to thousands of customers each and every day.




The Hofman Organization in the Community

The Hofman’s Company commitment to its community exemplifies Ray Kroc’s philosophy of giving back to those who have supported us. This giving extends to schools, churches, charities law enforcement, emergency response agencies, non-profits and other worthy causes throughout the community.

The Hofman Organization is actively involved in the community with a special emphasis on programs related to schools and children. Special Olympics and the SPCA have been favorites over the years. For a number of years The Hofman O organization has been holding McTeacher’s Nites which helps local schools raise needed funds for their students.

Of course, Ronald McDonalds House Charities has a special place for the Hofman Organization family. The Hofman Organization has donated time, money, toys and food to the two houses located in San Francisco and at Stanford. A large percentage of the children and families that use the Houses come from the communities we serve.

Beyond charities, The Hofman Organization has also sponsored collegiate and professional athletic teams.




Careers

The Hofman Organization has owned and operated McDonald’s in the Salinas –Monterey area for nearly 40 years. Come learn from the best in the industry where you can find the answers to help you move forward in your chosen career. We believe that Restaurant Operations is the central focus, and the most important thing we do at the Hofman Organization.

The vision of the The Hofman Organization is to provide an opportunity to succeed for anyone and everyone. Our Company moves forward because of its dedicated, customer-oriented employees who we call McFamily.

Crew Opportunities
We have always been a company that has provided the career opportunities that few companies offer. We have prided ourselves on promoting the majority of our successful people from within our own organization. At The Hofman Organization, most of our management, office, and executive team members received their start as a crew person in one of our restaurants.